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Privacy Policy

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1. Introduction

Portside Cars Ltd (“we”, “us”, “our”) is an independent garage in Ellesmere Port. We are committed to protecting your privacy and personal data under the UK GDPR. This policy outlines how we collect, use, store, and disclose your information when you visit our website or contact us.
 

2. Data Controller

Portside Cars Ltd
Unit 8, Canal Bridge Enterprise Centre, Meadow Lane, Ellesmere Port, CH65 4EH
Tel: 0151 355 7275 | Email: portsidecarsltd@gmail.com
 

3. Personal Data We Collect

  • Enquiry forms: name, phone number, email, vehicle registration and message via our "Contact Us" form

  • Communications: details provided over phone or email

  • Usage data: IP address, browser/device type, pages viewed, session duration via cookies

  • Cookies: essential and anonymised performance cookies only (no tracking or advertising cookies)
     

4. How We Use Your Data

  • To respond to enquiries and book MOTs, services, diagnostics, or repairs

  • To provide accurate quotes and details about our expertise and services

  • To monitor and improve our website’s performance via anonymised analytics

  • To meet legal obligations, including financial record-keeping and audit requirements
     

5. Legal Basis for Processing

  • Contractual necessity: to manage your enquiry, appointment, and service delivery

  • Legitimate interests: improving service quality and website experience

  • Consent: where explicitly given for email communication

  • Legal obligation: to retain records for statutory compliance

6. Data Sharing

We do not sell or rent your personal data. We may share data with:

  • Service providers acting as processors (e.g., website host, CRM, email services)

  • Regulatory authorities where required by law

7. Cookies & Tracking

  • Essential cookies enable site features like form submission

  • Performance cookies (e.g., Google Analytics) help us understand site usage

  • No profiling or third-party advertising cookies are used
     

8. Data Retention

  • Enquiry/sales data: held for up to 7 years for accounting and audit

  • Usage data: session logs are deleted after 24 months; aggregated analytics retained

9. Your Rights

You have the right to:

  • Access, correct, or delete your personal data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

To exercise these rights, contact us at the details above. You may also complain to the ICO.

10. Security

We use SSL encryption, secure servers, and organised access controls to protect your data. While no system is perfect, we take reasonable precautions.

11. International Transfers

All personal data is stored and processed in the UK. No international transfer occurs.

12. Policy Updates

We may update this privacy policy. The revised “Effective Date” will reflect the latest version.

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